Posts Tagged ‘Photoshop’

Anatomy of a Photo

June 2, 2010

Recently, Mix Creative had the opportunity to design the 2010 edition of the ONE coupon book. The book, filled with coupons for products from partners in the ONE (Organic and Natural Experience) program, needed to appeal to a demographic that included both tried-and-true consumers of organic products and the next generation of mainstream consumers.

Conceptually, my client and I wanted to merge the idea of the consumer experience with nature and organics. We imagined a picnic scene as the perfect juxtaposition. Next step: find the perfect image!

The brown grass outside told me a photo shoot was out of the question; I’d have to locate an image to use. I set out to find the perfect image, but instead found this one (click on a photo to see it enlarged):

Original picnic basket photo

The original photo: not quite right yet!

The original photo had the right idea, but lacked drama with its bland sky. The grass-only field didn’t tie in with the sunflower theme I had implemented on some of the interior pages. Also, the wine bottle wasn’t consistent with the type of products that were inside, the flashlights seemed out of context, and the thermos was distracting. Ideally, too, we wanted to highlight the types of products you might find inside the book.

So, I set out to make the image just right for our use by manipulating the photo in Photoshop. The following are the incremental steps to the final image:

Removed thermos from photo

Step 1: Remove the thermos from the photo and extend the foreground to fit our taller aspect ratio.

Replace sky in photo

Step 2: Replace the bland sky with one from another photo that had more drama, color and movement

Add flowers to photo

Step 3: Add yellow flowers to the foreground for visual interest, and to match the yellow flowers that appeared in the book's interior pages.

Add baguette

Step 4: Replace the baguette with a new baguette image. Strangely, the old one looked out of place once we started manipulating the photo, so we made the decision to add a different baguette image to this one.

Add lettuce to photo

Step 5: Add lettuce (taken from another stock photo) to the picnic basket.

Add jam to photo

Step 6: Add a jar of jam to the photo. Notice that as I added items to the basket, I also added the appropriate shading to make their presence more realistic.

Add crackers

Step 7: Add crackers to the basket

Add peanut butter to the photo

Step 8: Add a jar of peanut butter (and its shadows) to the basket

Add syrup to basket

Step 9: Add bottle of syrup to the photo. Note that I had to take particular care with all of the basket items to make them generic; the coupons inside vary from one edition to the next, so my client didn't want to highlight any particular brand on the cover image.

Add bottled yogurt

Step 10: In the completed image, I added a bottle of yogurt. The final image shows an abundance of consumer-friendly foods in an organic setting. Mission: accomplished!

The entire process took about 6 hours, and is compiled from 10 different stock photos. I should probably note that when possible, it’s more practical (and affordable) to shoot your own photography (via a professional photographer). That said, I was pleased with the final product. The cover image looked appropriate in the final design, appealing to a wide age range of consumers with familiar products in a beautiful and natural setting.

The completed cover

By the way, check out the Organic and Natural Experience online for tour dates (where you can get a coupon book and samples of partner’s products), and to learn more about how to live in sync with the planet.

What do you think of the completed image? Would you have done anything differently? We’d love to hear your comments!

Retouching photos: a case study

September 8, 2008

There’s a lot of work that goes into each photo shoot we do for clients: sourcing the clothing and props, finding a location and getting permission to shoot there, hiring models, preparing the page layouts and determining the poses, and of course getting the product in that will be featured. The day of the shoot is an exciting rush of hunting down the best light, coordinating props, clothing and models, and managing time for each shot. Then there’s the post-production: color correction, image retouching, resizing, layout and proofing.

On a recent project, we were delighted with a photo of a model in a great pair of boots. The vendor was delighted with the photo too, but realized they had sent us the wrong color. We knew we had to reshoot, but our model was no longer available. What to do? The client liked everything else about the photo.

The answer, reshoot in as similar a location and pose as the original photo, then combine the two photographs in post-production.

In the original photo, we liked the styling and the pose, but had received the wrong boots from the vendor.

Original photo with the wrong boots


We liked the lighting and the boots in the new shot, but preferred the styling and pose from the original photograph.

We selected the boots from the second shot and brought them into the first one

We selected the sky and background from the second shot and updated the first shot. We adjusted the levels and drop shadows to match the new lighting.

The final picture: a blend of the two photos that met the client’s expectations!