Posts Tagged ‘e-newsletter’

Correction in Mix E-Newsletter

April 22, 2010

Our monthly e-newsletter, >the mixer, went out today. In the newsletter, we featured products we designed for Drymate. I erroneously stated that they are from Shakopee, MN. In fact, they are located in Savage, Minnesota. I apologize for the error.

Here’s a larger image of their product design. Look for more to come!

Drymate pet products package design

Drymate Pet Products package design

If you’d like to sign up for our e-newsletter, click here. Each month we feature an article related to design or marketing your business, and feature recent work and news from Mix Creative.

December 2009 >the mixer is out!

December 10, 2009

Mix Creative has a monthly e-newsletter titled “> the mixer,” filled with marketing tips, news from Mix Creative, samples of our work, and testimonials from our clients. You have a couple of options to catch up with >the mixer: sign up on our website, or view our e-newsletter archives right here on our WordPress blog.

Not sure if you’re ready to commit? Take a look at this month’s >the mixer, featuring information about our new capabilities, the Minnesota Writers Hall of Fame Website, the Twin Cities Women’s Choir Illuminations CD, and more.

Mix Creative to present in workshop series: Using eNewsletters Effectively

September 7, 2009

Katrina Hase of Mix Creative will be a guest speaker in the upcoming two-part workshop series, titled Using eNewsletters Effectively!

The workshop, part of an ongoing Tech Networking series from Modern Inconveniences, will focus on the why and the how of e-newsletters. Specific information about the workshop follows:

Using eNewsletters Effectively

  • Date: Wednesday, September 23rd
  • Time: 11:15-1:30PM

Are you planning to implement an Email Newsletter campaign to promote your business? Have you already started but not sure if you are using this marketing tool effectively? This class focuses on what can be accomplished and what is required to implement a successful eNewsletter campaign. We will be comparing the eNewsletter options and services, and exploring best practices for database building, content, delivery and marketing integration.  You will learn about tools that will help you make this process efficient and effective. This class will focus on the theory where our next installment of this series, Enewsletters: Design & Database Tips, will be a hands on approach to using eNewsletter Tools.

Click Here to register  http://mienewsletter1.eventbrite.com/

eNewsletters: Design & Database Tips

  • Date: Wednesday, October 26th
  • Time: 11:15-1:30PM

Do you need help getting started with your eNewsletter Design? Do you need help with building and compiling your eNewsletter Database? Join us at the second half of our next installment of TechNetworking topic, Creating Effective eNewsletters!  This hands on class will focus on design best practices and best practices on compiling and building your database.  In this class you will learn the following:

  • Maintaining brand consistency across your eNewsletter and website
  • Incorporating your brand into the clickable links, colors, fonts and design elements
  • Designing your eNewsletter optimally for text-only readers, mobiles, and full display
  • Tips & tricks to using a template
  • Compiling and building your database

In addition this class will look at the different types of templates and the pros and cons of using them and take a look at some examples of design dos & don’ts.

Click here to register http://datadesigntips.eventbrite.com/

TECH NETWORKING is an ongoing program that offers participants useful skills and informal networking over a light lunch setting. To receive notices about upcoming events, register for the Tech Notes e-blast, or visit the Modern Inconveniences website.

Please feel free to contact Katrina of Mix Creative or Rebecca Metz of Modern Inconveniences (952.831.0508) with any questions about the workshops. We hope to see you there!

So you want to make an e-newsletter

November 22, 2008

E-newsletters are a fabulous way to stay in front of your core audiences. When they’re done correctly, they provide a value to your clients and send the message of “hey! when you’re not using my services, here’s some cool stuff that you can do.” That said, I’ve had people tell me that they don’t get sales or calls off of e-newsletters. That’s not what they’re there for. E-newsletters are a self-promotion tool that keeps your business in the minds of your clients, so that when a job does come up, you’re the one they think of.

Here are some tips for creating an effective e-newsletter campaign:

  • Once a month is a good frequency. Anything more is a nuisance; less has reduced impact.
  • Provide quick, informative content in your clients’ field of interest. Consider questions they may be having right now, and provide insight.
  • Archive your e-newsletters on your website.
  • Think of providing at least one essay, and a few (2-3) sidebar tips
  • Consider promoting one of your clients in an e-newsletter. (“Did you know that X company does. . .”)
  • Point people to useful links
  • Make your subject lines descriptive. Avoid marketing buzz words, which tend to get zapped by spam filters

Quick list: Top 5 Ways to Market Your Company on a Budget

October 10, 2008

  1. Network. Show up early and often to business networking events and start meeting potential clients or making connections with people who can benefit your business. Print a busload of business cards and pass them out like candy on Halloween night.
  2. Send out an e-newsletter. The start-up fees and monthly dues are very affordable. Once you have your template, it’s a breeze to update and send on a regular basis. Just make sure that your newsletter offers a real value to your subscribers, or you’ll quickly end up in their spam box.
  3. Blog. This is a no-brainer. It helps your company be found organically through the search engines, and lets people know your areas of expertise. And sites like this one (through WordPress.com) are completely free!
  4. Update your website. Archive your e-newsletters on the site, add an e-newsletter sign-up form, update your client list/products/portfolio and get rid of out-of-date information.
  5. Get some free publicity. This may take some creativity on your part. Give a talk at a local networking or trade event, send a press release to local papers that presents your company in a manner that has a newsworthy angle, hold a charitable event with other companies, start a guerrilla marketing (i.e. street) campaign, or dream up a creative publicity stunt. It won’t come without some creativity and sweat, but it can be affordable if you plan it that way!

Got your own ideas for inexpensive marketing? We’d love to hear ’em. Leave a comment below with your suggestions!