Archive for the ‘News from Mix’ Category

Correction in Mix E-Newsletter

April 22, 2010

Our monthly e-newsletter, >the mixer, went out today. In the newsletter, we featured products we designed for Drymate. I erroneously stated that they are from Shakopee, MN. In fact, they are located in Savage, Minnesota. I apologize for the error.

Here’s a larger image of their product design. Look for more to come!

Drymate pet products package design

Drymate Pet Products package design

If you’d like to sign up for our e-newsletter, click here. Each month we feature an article related to design or marketing your business, and feature recent work and news from Mix Creative.

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Our 100th Blog Post!

March 30, 2010

Mix Creative's 100th Blog Post

With this, our 100th blog post, it feels appropriate to reflect on the effect blogging has had on our business here at Mix Creative.

I began blogging on a regular basis in the fall of 2008, after attending the Creative Freelancer conference in Chicago Illinois. Several guest lecturers at the conference, including Ilise Benun, Peleg Top, and Colleen Wainwright, spoke of the power of blogging to establish yourself as an expert and increase your search engine optimization (SEO). What I didn’t realize was how much more I would get out of blogging. Here’s a sample:

  • Getting Published. Readers of my blog have requested to reprint posts to their own blogs or in their e-newsletters, widening our company’s exposure. Mix blog articles have been adapted for the Women in Networking Connect e-newsletter, and others appear on the blog site of Overnight Prints.
  • Speaking Engagments. Something I never expected from blogging—sharing my knowledge through my blog has directly contributed to me being asked to be a guest speaker at several events, including: a Women In Networking SparkHer event and annual conference, Tech Networking event and webinar from Modern Inconveniences, and to the Freelance Design Business class at the Minneapolis Community and Technical College.
  • Material for the Mix E-Newsletter, >the mixer. Often, a blog post will inspire content for our company’s e-newsletter. Although I generally adapt the article for the shorter e-newsletter format, having a source of content has been a huge time-saver!
  • A place to easily post e-newsletter archives. Simply creating a page for an e-newsletter archive on my blog, then adding a link to the online archive has made this monthly function quick and effortless. Not only that, but it’s accessible to blog readers, who may not be e-newsletter subscribers.
  • Fun and personal growth. Ok, this one is definitely something I didn’t expect: writing and posting articles on my blog is just plain fun! It gives me an opportunity to take a break from design, it puts a voice to my opinions, and it gives me a sense of accomplishment. And then there’s the blog stats…addicting! It’s fun to see which posts get a lot of reads, and tracking the increase in blog hits over time. And here’s a fun thing: last week I received a call from San Diego, California asking for more information about something I’d written in the post, Beyond the Trifold: How to Make Your Brochure Stand Out in the Crowd, (our most popular post).

Looking forward, my goals for my blog are to: 1) increase the number of hits by increasing the amount of entries and providing consistently relevant content, 2) Encourage readers to comment more, and 3) Promote the blog more at networking events, online, and through social media.

Thank you to all of our readers, whether you’re a one-time visitor or check back frequently! Want to stay up on recent posts? Click the “subscribe” button in the upper right. You’ll get a short e-mail synopsis of current entries.

Any thoughts about blogging or suggestions for our blog? Please leave a comment below! Remember, blog comments are searchable by web browsers, and can increase your personal SEO ranking.

Thanks!

Katrina Hase,
Principal of Mix Creative

Photo from the WIN Awards Ceremony

February 12, 2010
Mix Creative wins the 2010 Destined to Win award

Katrina Hase of Mix Creative accepts the 2010 "Destined to WIN" award from Women in Networking Director, Teresa Thomas-Carrol

We were SO thrilled to win the 2010 Destined to Win Award!
The entire day at the Destined to WIN in 2010 conference was a blur of greeting familiar faces, meeting inspired business owners, and learning from experts in the three breakout sessions. But I have to say, the highlight for me was being one of three WIN members (also including Kris Jamieson and Maureen Heinen) honored with an inaugural WIN award—what an amazing honor, in a room full of such accomplished women. Thank you!
Photo courtesy of Wendy Houser Blomseth, InBeaute Photography

Guest Lecture: Starting a Design Business

February 2, 2010

I thoroughly enjoyed speaking with Bill Hendrick’s Freelance Design Business class at Minneapolis Community and Technical College today! We spoke on topics common to first year businesses, graphic design-focused or other. Topics included:

  • Options for freelancing: Use a creatives broker? Sell a pre-packaged product? Work directly with clients?
  • Assembling your business plan: The who, what, when, where, why, how, and how much?
  • Target audiences: You get to choose who you work with!
  • Defining your brand: Determining your brand description, brand story, services, voice, and visual elements.
  • Business infrastructure: Estimates, invoices, proposals, portfolio, business account, contracts, and accounting software
  • Finding and winning clients: From cold calling to networking in person and online

Students had great questions and tips, too! I wish you all success and hope to hear from you about your progress.

Oh! And if you’d like to get to know the students from a fine art perspective, check out their collective show this Friday, Feb 5, at the Fallout Gallery (26th and Stevens Ave near the Minneapolis Institute of Art). The opening reception begins at 7pm.


December 2009 >the mixer is out!

December 10, 2009

Mix Creative has a monthly e-newsletter titled “> the mixer,” filled with marketing tips, news from Mix Creative, samples of our work, and testimonials from our clients. You have a couple of options to catch up with >the mixer: sign up on our website, or view our e-newsletter archives right here on our WordPress blog.

Not sure if you’re ready to commit? Take a look at this month’s >the mixer, featuring information about our new capabilities, the Minnesota Writers Hall of Fame Website, the Twin Cities Women’s Choir Illuminations CD, and more.

Join us Oct 28! eNewsletters:Database & Design Tips

October 21, 2009

Join us next Wednesday, October 28th; 11:15 AM- 1:30PM

Need help getting started with your eNewsletter design?
Need help with building and compiling your database?

This hands-on class will focus on design & database best practices. In this class you will learn the following:

  • Incorporate your brand into the design elements
  • Design your eNewsletter optimally
  • Compile and build your database

We will look at the different types of templates, the pros and cons of using them and take a look at some examples of design dos & don’ts.

This class is presented by email marketing expert, Katrina Hase of Mix Creative and technology training expert, Rebecca Metz of Modern Inconveniences.

Cost: $45, includes take-home materials

To register, click here

Perspectives Poster Design

October 2, 2009

PerspectivesPosterFINAL

Mix Creative created this poster design to promote the upcoming Twin Cities Women’s Choir concert, Perspectives. The concert, which feature singers/songwriters Ann Reed and Brianna Reed will premier a composition for the 140-voice choir that is the compilation of the two performers’ unique perspectives.

In designing this poster, we used profiles of the singers/songwriters overlaid with dynamic, colorful, contrasting circles to represent their unique musical perspectives. The circles also symbolize many parts combining to form a musical whole, as with the women’s voices in the choir. A rich sense of texture mimics the corresponding depth of the musicians’ compositions. The poster maintains a sense of informality with its typography, conveying to the viewer that Perspectives is a dynamic, celebratory concert.

For more about Perspectives and the Twin Cities Women’s Choir 2009-2010 Season (including tickets), visit their site: www.TwinCitiesWomensChoir.org.

The poster was printed by local Saint Paul printer, Printz.com

Mix Creative’s Katrina Hase featured in recent WIN E-Newsletter

October 2, 2009

Minnesota Women in Networking selected Katrina Hase of Mix Creative to submit a member contributed article in the September 28 edition of the Connect e-newsletter. The article, Planning a Marketing Budget, was distilled from a longer post in the Mix Creative blog from September of 2008.

The WIN Connect E-newsletter reaches over 1,350 women in business in the Twin Cities metropolitan area. Click here to see the e-newsletter in its entirety.

Picture 54

Just for fun

August 30, 2009

Our extended family recently celebrated its tenth anniversary of attending the Minnesota State Fair together—all 9 of us! To commemorate the event, Mix created this t-shirt design, printed expertly by our friends at Eagan Shirtwerks. Everyone was pleased with the design and especially the shirts—which in the color “pistachio” made it easy to find all in the group.

tshirt

MetroIBA Jumpstart Twitter Training

August 11, 2009

Interested in learning how to grow your business using Twitter? Learn from an expert at the following Metro Independent Business Alliance (MetroIBA) training:

MetroIBA Jumpstart Twitter Training
August 26 8-9:30am or September 16 at 8:00. Choose the best time for you.
Register here.

Learn how to grow your business using Twitter in this working session with Zack Steven, social media pioneer and co-founder of BuyTheChange.com and LocalTweeps.com. You will create or enhance your Twitter profile, learn how to connect with new and existing customers and practice posting updates and sending messages. You’ll also get insight into Twitter terminology, best practices for businesses and time-saving resources.

$35 MetroIBA members, $55 non-members
Zack’s regular price for this class is $199.
Preregistration Required. Register now here.

Space is limited to 16 participants for each class, so register ASAP. 12 Laptops provided—BYO Laptop if you have one with wireless.

Classes are at the WomenVenture computer lab,
2324 University Avenue West, Suite 120 St. Paul, MN.