Fun Ad Campaign

Driving around town, I’ve been enjoying Duluth Trading Company’s billboard ad campaign. The company, which sells workwear, tools, games and other “tradesmen” goods, combines clever copy writing with simple, yet folksy images to create a look and feel that is humorous and edgy.

Example headlines include:
• “Crouch without the ouch” for a pair of pants
• “No more butt crack” (paraphrasing) for an extra-long t-shirt.

Doing some digging, I discovered that the mail-order catalog company designs and writes nearly all its own marketing in-house, led by Al Shakelford. Illustrations are by Minnesotan Rick Kollath. I wasn’t able to find any examples of the billboards online, but here’s an example of the style from their recent catalog cover:

Catalog cover design

A witty cover from Duluth Trading Company's catalog

Advertisements

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: