Archive for January, 2010

Creating a custom Html Footer for Mac Mail

January 31, 2010

Want to create an html footer in Mac Mail? There’s a great tutorial here, if you can manage the html on your own. I just tried it and it worked like a charm. Thanks Melvin Rivera!

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Apostrophe or Prime?

January 30, 2010

I’m the first to admit that this is a super picky typography issue, but I’d be negligent if I didn’t point it out. I saw the following photo on the cover of the Business section of today Star and Tribune. Can you spot the typography error?

Delta sign: Prime or apostrophe

Can you spot the typography error?

If you said, “huh?” you wouldn’t be alone. Look at the apostrophe: see how it goes straight up and down instead of angling in toward the letters? That’s because it’s a prime symbol.

Still saying “huh”? Let me explain it this way: a prime symbol is the one that’s used to abbreviate foot. There’s a separate typographic symbol for an apostrophe, this one curves toward the previous letter. Here’s an example:

An example of primes and quotation symbols

Correct usage of primes and quotations

In print, the correct symbol can be inserted using a glyphs palette or key command. Many design programs also have a feature called “Smart Quotes,” that converts the default prime and double prime symbols to apostrophes and quotes.

For the web, typographic manipulation is less accessible. That’s why this very blog entry is polluted with incorrect examples. Please excuse me.

So why should we care? Well, think of correct punctuation as proper grammar. Sure, you can speak poorly and still get your point across just fine, but you won’t sound very smart or refined. Same goes for typography. If you spend the time to make sure your typography is correct, your layout will feel more elegant and refined, though most people would be hard-pressed to tell you why.

Plus, in the case of Delta, they paid a good chunk of change to have this sign printed. And then a newspaper photographer came and took a photo of it. Wouldn’t they have desired to have the right message come from it?

Don’t miss our WIN Session Tomorrow!

January 27, 2010

Please join us at the the Destined to Win Conference tomorrow! Among the many breakout sessions during the day, Mix Creative will present as part of a panel for Market Like You Mean It. The session will present innovative tips to shake up your marketing in the year 2010.

Time: Thursday, January 28, 2010 from 8:00 AM – 4:00 PM (CT)
Zuhrah Shrine Center
2540 Park Avenue South
Minneapolis 55404

Here’s a full list of breakout sessions:

“Make it Happen” breakout sessions include:

Morning:

How to be a Media Magnet
Presenter:  Stephanie Hansen, FM107 radio personality

Manage Your Stress Resistance: The Cortisol Crisis™
Presenter:  Jenny C. Evans, B.S., C.P.T., C.F.T., PowerHouse Hit the Deck

Small Changes = Big Profits: 5 Ways to Bigger Profits
Presenter: Barbara Zuleger, certified business coach with ActionCOACH MetroNorth


Mid-day:

Put It On Paper: Goal Setting for 2010
Presenter: Cathy Paper Bottern, MA, RockPaperStar

The Nitty Gritty of Effective Networking
Presenter: Gretchen Shoup, image, etiquette and networking consultant and speaker

Trapped or Tapped: The 5 Things Every Woman
Needs to Know to Succeed

Presenter: Sher Foerster, owner of Leader’s Theater


Afternoon:

How to Stand Out from the Crowd: Step Out of the Shadow and Into the Spotlight
Presenter: Lauren Johnson, Image Consultant/Coach, Empire Within

Market Like You Mean It
Panel presented by Stephanie Hansen, Printz.com and PostcardBuilder.com;
Renee Godbout, May Advertising and Design;
and Katrina Hase, Mix Creative

Kick Butt Sales
Presenter: Pat Schuler, founder of The Gemini Resources Group, LLC, home of the Kick Butt Sales Training™ program
Hope you can join us!

Our monthly e-newsletter went out today!

January 13, 2010

Our monthly e-newsletter, >the mixer, went out today! Take a peek: http://www.themixcreative.com/Jan2010themixer.html.

You can read all of our old e-newsletters by clicking on >the mixer archives under “Pages” to the right of this post.

Want to receive >the mixer? You’ll get monthly articles about business and design. Just visit our sign-up page and complete the form. Your information will be kept private.