Signs of recovery in tv advertising

The Star Tribune (via the Los Angelos Times) reports that there’s a resurgence in traditional television advertising, as ad agnecies reportedly return to what they know best in these challenging times. Companies fueling the return include retailers hoping to increase holiday sales, companies promoting new products or technology, and even financial investors.

Not all is honky-dorey, though. Online advertising appears to be making a dive as of late as advertisers seem to be becoming weary of the medium. Whether this is a blip or trend, though, has yet to be determined.

For more information, see the full article here.


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