Archive for November, 2009

Signs of recovery in tv advertising

November 29, 2009

The Star Tribune (via the Los Angelos Times) reports that there’s a resurgence in traditional television advertising, as ad agnecies reportedly return to what they know best in these challenging times. Companies fueling the return include retailers hoping to increase holiday sales, companies promoting new products or technology, and even financial investors.

Not all is honky-dorey, though. Online advertising appears to be making a dive as of late as advertisers seem to be becoming weary of the medium. Whether this is a blip or trend, though, has yet to be determined.

For more information, see the full article here.

Holiday promotions

November 10, 2009

Considering sending a holiday promotion? Here are some tips and resources to get the ideas flowing!

Take advantage of holiday specials. Just this week, I’ve received several holiday specials on printing alone. Here’s just a sampling:

  • For one more week, you can order 30 custom printed holiday cards for the price of 20 at http://www.overnightprints.com. Use coupon code: GC1895.
  • Create your own hand-made cards, place holders, gift tags and more with rubber stamps and all the trimmings from Paper Source. Receive free shipping on orders over $100 through November 15. Enter code: SHIP100
  • Make a photo book of a client’s project! Custom photo books at Shutterfly start from $12.99. Get free shipping on orders of $25 or more until 11/30/09. Enter code: HOLIDAY25

Consider a sending a New Year’s promotion. Companies do a lot of goal-setting and budget planning in the New Year. A well-timed and clever promotion can get attention without getting lost among mounds of holiday cards.

Or, send a Thanksgiving card. A hand written “thank you” goes a long way in creating a memorable impression with clients.

Explore other media. Try creating a fun holiday video or animated e-card to share with your clients.

As with every marketing endeavor, make sure you create a look and feel that speaks to your target audiences and is consistent with your brand standards. Take the time to craft your message and design your piece.