Email marketing words to avoid

Tired of getting caught in email Spam filters? Here are some words to avoid when composing your email subject lines:

  • amazing
  • cancel at any time
  • check or money order
  • click here
  • congratulations
  • dear friend
  • e-mail marketing
  • for only ($)
  • free (including toll-free)
  • great offer
  • guarantee
  • increase sales
  • order now
  • promise you
  • risk free
  • special promotion
  • this is not spam
  • to be removed
  • unsubscribe
  • winner

Also, in your subject line, avoid*:

  • avoid excessive punctuation
  • don’t use symbols (such as dollar signs or astericks)
  • words with ALL CAPS
  • using the recipients name in the subject line
  • using Re: (unless it really is a response)
  • blank subject line
  • vague subjects (hey you, check this out, hi!)

*Source: Email Marketing for Dummies, John Arnold

For more information about e-newsletter dos and don’ts, attend our seminar on October 28th, from 11:15-1:30. We’ll be presenting hands-on training for setting up your database and getting started with customizing templates.

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