Archive for October, 2009

Email marketing words to avoid

October 21, 2009

Tired of getting caught in email Spam filters? Here are some words to avoid when composing your email subject lines:

  • amazing
  • cancel at any time
  • check or money order
  • click here
  • congratulations
  • dear friend
  • e-mail marketing
  • for only ($)
  • free (including toll-free)
  • great offer
  • guarantee
  • increase sales
  • order now
  • promise you
  • risk free
  • special promotion
  • this is not spam
  • to be removed
  • unsubscribe
  • winner

Also, in your subject line, avoid*:

  • avoid excessive punctuation
  • don’t use symbols (such as dollar signs or astericks)
  • words with ALL CAPS
  • using the recipients name in the subject line
  • using Re: (unless it really is a response)
  • blank subject line
  • vague subjects (hey you, check this out, hi!)

*Source: Email Marketing for Dummies, John Arnold

For more information about e-newsletter dos and don’ts, attend our seminar on October 28th, from 11:15-1:30. We’ll be presenting hands-on training for setting up your database and getting started with customizing templates.

Join us Oct 28! eNewsletters:Database & Design Tips

October 21, 2009

Join us next Wednesday, October 28th; 11:15 AM- 1:30PM

Need help getting started with your eNewsletter design?
Need help with building and compiling your database?

This hands-on class will focus on design & database best practices. In this class you will learn the following:

  • Incorporate your brand into the design elements
  • Design your eNewsletter optimally
  • Compile and build your database

We will look at the different types of templates, the pros and cons of using them and take a look at some examples of design dos & don’ts.

This class is presented by email marketing expert, Katrina Hase of Mix Creative and technology training expert, Rebecca Metz of Modern Inconveniences.

Cost: $45, includes take-home materials

To register, click here

Announcing the Minnesota Writers Hall of Fame!

October 5, 2009

Mix Creative, a St. Paul, MN multi-disciplinary graphic design firm, announces the launch of the Minnesota Writers Hall of Fame web site, created to recognize Minnesota writers, past and present.

A project of the Minnesota Book Awards, coordinated by the Friends of the Saint Paul Public Library, Mix Creative was selected as agency of record.  The site was established to recognize writers whose work distills the essence of the state; the people, the land and the spirit of Minnesota.

Katrina Hase, Creative Director of Mix Creative, sought to convey the spirit of the state through color; “Colors of the site represent sky, water and wheat; colors represented not only by the lakes and prairies throughout the state, but also in the palette of buildings standing tall in Minneapolis and St. Paul.”

Minnesota Writers Hall of Fame Website

Minnesota Writers Hall of Fame Website

Mix Creative researched dozens of hall of fame sites, writers’ resources and even the nominees’ works for inspiration. The firm also designed the site’s logo, a mix of elegant san serif and serif type, punctuated with a writer’s quill.

“The site manages to capture the historical aspect while still keeping it fresh and vital,” commented Alayne Hopkins, director of the Friends of the St. Paul Public Library.  “We were quite pleased with the design.  Katrina brought so much to the project and brought it alive.”

Programmer Brian Sutherland provided technical expertise, creating a database-driven website supported by cascading style sheets that allows the site owners to update content themselves, with a simple form.

While the first nominees were selected by a committee and the Minnesota Book Awards, future nominees will be determined from nominations from literature lovers. Site users can register and nominate a writer using a simple online form.

The site is supported with funds from the Minnesota Historical Society’s Sesquicentennial Commission.  Visit the site at:  http://www.mnwritershalloffame.com.

Perspectives Poster Design

October 2, 2009

PerspectivesPosterFINAL

Mix Creative created this poster design to promote the upcoming Twin Cities Women’s Choir concert, Perspectives. The concert, which feature singers/songwriters Ann Reed and Brianna Reed will premier a composition for the 140-voice choir that is the compilation of the two performers’ unique perspectives.

In designing this poster, we used profiles of the singers/songwriters overlaid with dynamic, colorful, contrasting circles to represent their unique musical perspectives. The circles also symbolize many parts combining to form a musical whole, as with the women’s voices in the choir. A rich sense of texture mimics the corresponding depth of the musicians’ compositions. The poster maintains a sense of informality with its typography, conveying to the viewer that Perspectives is a dynamic, celebratory concert.

For more about Perspectives and the Twin Cities Women’s Choir 2009-2010 Season (including tickets), visit their site: www.TwinCitiesWomensChoir.org.

The poster was printed by local Saint Paul printer, Printz.com

Mix Creative’s Katrina Hase featured in recent WIN E-Newsletter

October 2, 2009

Minnesota Women in Networking selected Katrina Hase of Mix Creative to submit a member contributed article in the September 28 edition of the Connect e-newsletter. The article, Planning a Marketing Budget, was distilled from a longer post in the Mix Creative blog from September of 2008.

The WIN Connect E-newsletter reaches over 1,350 women in business in the Twin Cities metropolitan area. Click here to see the e-newsletter in its entirety.

Picture 54

Taste Section Poster Retrospective

October 1, 2009

The Star Tribune’s Taste section celebrates it’s 40th anniversary today with a look back at some of their memorable poster-like section covers. Check them out for yourself: http://www.startribune.com/lifestyle/taste/62583792.html

Tastes First Cover

Taste's First Cover