Archive for September, 2009

Package design pointers

September 28, 2009

Little Alice from the comic strip Cul-de-Sac (by Richard Thompson) makes some insightful remarks on package design for children in this comic strip. Enjoy!

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E-newsletter workshop and networking TOMORROW!

September 22, 2009

It’s not too late to join us for networking and a how and why guide to E-newsletter marketing. Mix Creative’s Katrina Hase will join Rebecca Metz of Modern Inconveniences for an informal, practical guide to getting started and maximizing marketing potential. Details:

Wednesday, September 23rd; 11:15 AM- 1:30PM

Using eNewsletters Effectively
Focus on what can be accomplished and what is required to implement a successful eNewsletter campaign. We will compare the eNewsletter options and services and explore best practices for database building, content, delivery and marketing integration. You will learn about tools that will help you make this process efficient and effective.

Register HERE

(re)Communicating Your Capabilities

September 15, 2009

Recently I spoke with a marketing colleague of mine who expressed frustration that a long-time client had been talking to other agencies to develop a new website and e-mail marketing. Having been their agency of record for all of their print marketing and advertising, my colleague expressed to the client his confusion.

“Oh, you can do websites?” was the client’s response.

It seems that in their business interactions, the client had come to think of my colleague as a go-to person for print and advertising. Comfortable in that role, my colleague had neglected to mention his full capabilities, of which websites and email marketing were also strengths.

It’s human nature to categorize the things around us. Gestalt psychologists demonstrated this phenomenon well through visual tests that show how we perceptually organize the world around us. Their results described an overarching principle of pragnänz, which is that the simplest and most stable interpretations of the world around us are favored. Neuroscientists have documented these brain short-cuts even at the cellular level, showing that the branches on brain cells are trimmed away over time to strengthen some brain pathways over others.

The lesson here? If you want your clients to change their perception of your company’s capabilities, you’re going to have to retrain their brains. Here are three simple strategies:

  1. Talk to your client about your capabilities. Ok, this one seems like a no-brainer. But think about it, when is the last time you integrated a little advertisement for your other services into a conversation with your client? One strategy: use an example of how you created a solution in similar situation with another client. Expand on the different services you provided.
  2. Try an email footer. Communications guru Colleen Wainwright suggested changing up your email footer frequently as a tool for self promotion. Try something like: “Did you know we can create _______ for you? Call us for more information.”
  3. Share examples. Shapco Printing in Minneapolis does a great job of communicating their capabilities by sending examples every few months or so of a piece that was printed using their equipment, accompanied by a letter highlighting their capabilities. You can try this too, by sending examples of your work—printed or electronically—to your clients, with a personal note that includes a detail about the project.

Since we’re working against brain chemistry here, it’s a good idea to make communication about your capabilities an ongoing activity. Just think: someday there may be a brain pathway out there dedicated to your business!

Mix Creative to present in workshop series: Using eNewsletters Effectively

September 7, 2009

Katrina Hase of Mix Creative will be a guest speaker in the upcoming two-part workshop series, titled Using eNewsletters Effectively!

The workshop, part of an ongoing Tech Networking series from Modern Inconveniences, will focus on the why and the how of e-newsletters. Specific information about the workshop follows:

Using eNewsletters Effectively

  • Date: Wednesday, September 23rd
  • Time: 11:15-1:30PM

Are you planning to implement an Email Newsletter campaign to promote your business? Have you already started but not sure if you are using this marketing tool effectively? This class focuses on what can be accomplished and what is required to implement a successful eNewsletter campaign. We will be comparing the eNewsletter options and services, and exploring best practices for database building, content, delivery and marketing integration.  You will learn about tools that will help you make this process efficient and effective. This class will focus on the theory where our next installment of this series, Enewsletters: Design & Database Tips, will be a hands on approach to using eNewsletter Tools.

Click Here to register  http://mienewsletter1.eventbrite.com/

eNewsletters: Design & Database Tips

  • Date: Wednesday, October 26th
  • Time: 11:15-1:30PM

Do you need help getting started with your eNewsletter Design? Do you need help with building and compiling your eNewsletter Database? Join us at the second half of our next installment of TechNetworking topic, Creating Effective eNewsletters!  This hands on class will focus on design best practices and best practices on compiling and building your database.  In this class you will learn the following:

  • Maintaining brand consistency across your eNewsletter and website
  • Incorporating your brand into the clickable links, colors, fonts and design elements
  • Designing your eNewsletter optimally for text-only readers, mobiles, and full display
  • Tips & tricks to using a template
  • Compiling and building your database

In addition this class will look at the different types of templates and the pros and cons of using them and take a look at some examples of design dos & don’ts.

Click here to register http://datadesigntips.eventbrite.com/

TECH NETWORKING is an ongoing program that offers participants useful skills and informal networking over a light lunch setting. To receive notices about upcoming events, register for the Tech Notes e-blast, or visit the Modern Inconveniences website.

Please feel free to contact Katrina of Mix Creative or Rebecca Metz of Modern Inconveniences (952.831.0508) with any questions about the workshops. We hope to see you there!