The Dangers of Placeholder Text

I saw this in this morning’s Star Tribune, on the cover of the Taste section. Often times, when creating a design before the copy is ready, a designer will use placeholder text to show how many words will fit within a space.

When the copy is written, the idea is to replace the placeholder text with the real text.

In this example, the headline is real, but the subhead still has the placeholder text. Every designer’s nightmare! Let’s hope the poor chap has learned his lesson and gets to keep his job!

subheadgoof

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