The Dangers of Placeholder Text

I saw this in this morning’s Star Tribune, on the cover of the Taste section. Often times, when creating a design before the copy is ready, a designer will use placeholder text to show how many words will fit within a space.

When the copy is written, the idea is to replace the placeholder text with the real text.

In this example, the headline is real, but the subhead still has the placeholder text. Every designer’s nightmare! Let’s hope the poor chap has learned his lesson and gets to keep his job!



Tags: , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: