Recent work: Commercial Real Estate Editorial

Every now and then I like to share the process behind our work. This recent project was for a proposed editorial feature about investing in the condo market. We wanted a strong image to convey the content, and decided original photography would be the best option.

After scouting locations in Minneapolis, Mix Creative created a shot list and set the time and date for the shoot with Rod Wilson, of Andrews Photography. Mix arranged for a model, selected apparel and accessories, and art directed the shoot.

Our model braves the cold to make a wardrobe change.

Our model braves the cold to make a wardrobe change.

The day of the shoot, we moved quickly to get the shot that we needed. We tried several poses and backgrounds, including a new trick Rod cooked up of using a security mirror to add another dimension to the photo. We loved how this tied in with the “See yourself in the condo market” headline.

Rod suggests using a security mirror.

Rod suggests using a security mirror.

An alternate location and pose. Rod used a wide angle lens to give a sense of scale.

An alternate location and pose. Rod used a wide angle lens to give a sense of scale.

After the shoot, we selected our favorites to download to DVD over pizza at Punch.

Rod Wilson never stops looking for the perfect camera angle!

Rod Wilson never stops looking for the perfect camera angle!

The final product (designed by Mix Creative)!

editorial1

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One Response to “Recent work: Commercial Real Estate Editorial”

  1. Rod Says:

    Wow, Nice work katrina. I would hire you in a second. Clean lines!

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