I’ve been familiar with 48 Hour print for some time, and have even written about them a few times in this blog (see our posts: environmentally-responsible printers and Printing Revolution: Online and Digital Printers ). Recently I started receiving their e-newsletter, the E-Inkspot, and was impressed with their article featuring great ideas for exploring new sizes and shapes for business cards, so I thought I’d share it. Thanks to 48 Hour Print for allowing us to reprint their article here:
One Design, Multiple Possibilities
Exploring new formats for business cards is a great way of attracting attention. Just look how the following versions of the same design come alive in different forms.
With twice the space to work with compared to a standard, one-sided card, you can feature extra information without crowding the design of the card. There is no additional charge for printing on the second side.
Rounded corners give your business card a contemporary, unique design that makes the others look, well, square.
Go beyond making a statement and tell a story, with a card that features a front cover, inside and back cover. Use the front to present a memorable line of copy or tagline. Inside, provide all the contact information, and take advantage of the back to present additional information such as professional affiliations, special sales promotions, and more.
Take advantage of all the benefits of a folded card, with the extra detail of a "shorter cover" on the front that reveals a message printed on the inside even before it's opened. With all the attention drawn to this area, it's perfect for communicating a tagline, or presenting a phone number or website address.
More Ideas from Mix Creative:
- Consider passing out an over-sized card at your next networking event. For events you frequently visit, have a line printed on it that says “We met at the ______ event”, then leave ample room for people to make notes.
- Think about passing out a bookmark with your business card attached. The bookmark can include a paragraph about your business, recent blog posts, or a focused message to a particular networking event
- Go Green! Have your card printed with soy inks and FSC-approved paper. Then take it one step further: have your printer add the FSC logo to the project (this is a process that requires strict standards), or add a statement about your green initiatives to the design.
By the way, it’s worth mentioning that we weren’t paid to share this with you.